Production Team

Meet the people behind ROC Vox.

Photo of Scott Fitzgerald

  • Scott Fitzgerald is the founder and lead producer at ROC Vox, bringing over three decades of experience in professional audio engineering, video production, and storytelling. With an extensive background in broadcasting and media, Scott has produced thousands of hours of content, ranging from nationally syndicated radio shows to corporate podcasts, interviews, and feature-length films.

    Before launching ROC Vox, Scott spent years behind the mic and behind the board, honing his craft in both creative direction and technical execution. He’s worked with clients ranging from Fortune 500 companies to first-time podcasters, always with the same goal: to produce the best possible product.

    Scott is known for his collaborative approach, studio precision, and calm, professional demeanor that puts even the most nervous guests at ease. He brings unmatched attention to detail, industry insight, and a passion for helping clients tell their story with clarity and impact.

Photo of Joe Vertoske

  • Joe Vertoske is a strategic and creative driver at ROC Vox, combining sharp design instincts with data-driven decision-making and a commitment to aligning every detail with the broader vision. He leads coordination and delivery, ensuring teams, schedules, and approvals stay in sync so projects move smoothly from start to finish.

    Before joining ROC Vox, Joe worked in the political arena, where he developed communications strategies, managed high-stakes projects, and coordinated initiatives with many moving parts. That background sharpened his ability to merge creativity with strategy, adapt quickly, and keep work aligned with clear, measurable goals.

    At ROC Vox, Joe’s role ranges from crafting graphics and refining brand visuals to optimizing content for search and social, all while keeping projects on track and clients’ goals front and center. His creative instincts and strategic mindset help transform ideas into standout results.

Photo of Will Profitt

  • Will Profitt is a versatile creative and technical force at ROC Vox, bringing a combination of production expertise and digital insight to every project. With experience in graphic design and a strong background in social media analytics and SEO, Will understands not only how to produce great content, but how to make sure it gets seen, heard, and engaged with.

    Will has spent the past five years working on a wide range of productions, including local newscasts, national TV commercials, and in-studio podcasts. As a professional voice actor and director, he brings a trained ear and a sharp sense of tone, pacing, and performance that helps clients sound their absolute best.

    Will’s technical fluency with audio and video gear ensures smooth sessions and polished final products. Whether he's behind the board, directing a talent, or optimizing a podcast's visual presence online, Will approaches every task with focus, precision, and creative problem-solving.

Our Story

Founded in 2018 by veteran audio engineer Scott Fitzgerald, ROC Vox started as a passion project in Pittsford, New York — a space dedicated to podcasting and voiceovers. Scott built the studio around decades of his own broadcasting and production experience, aiming to make professional recording accessible to everyone, from first-time podcasters to experienced voiceover artists.

When COVID brought the world to a halt in 2020, Scott saw it as an opportunity to fully commit to ROC Vox, transforming it from a side project into his full-time career. With Scott's meticulous attention to detail and commitment to collaboration, the studio quickly earned a reputation for exceptional audio quality and authentic client relationships. ROC Vox continues to amplify diverse voices across the community, always dedicated to the idea that behind every recording is a story worth telling.