I’m a small business owner and I also have a full-time radio job. I am fortunate that my radio gig is a morning show and so I am out early enough to still have a good chunk of the day to kick things into gear. BUT….the most productive hours are the morning hours – AND I AM AT WORK AND NOT IN MY OWN STUDIO!!!! Then I get to the studio (my second job) after I have lunch with my kids (who are due back at school in just a few weeks – but who is counting?) Now I have to catch up on doing VO’s, editing, Podcasts, general biz admin and…oh yeah…marketing, following up sales leads, answering emails and much much more. Sometimes, my workload actually takes up all of that time and the next thing I know I am rushing home to make dinner and perform my Dadministrative duties – then it is time for bed so I can be up early for the show. All by myself. But darnnit, I am not an island.
An island is all by itself, with only the resources it has or whatever washes up on shore. That won’t work forever if you want to grow. There is only so much room and whatnot! I looked into all of the below possibilities”
- Find someone to help! A part time employee who works maybe 10-20 hours per week at minimum wage could be a huge help to get the busy work done. Retirees and students are perfect candidates. Yes, it is not ideal and there are risks. Plus, you have to jump into the “employee” realm! If you are a sole proprietorship, that may be tough…and I get that.
- Invest in some kind of CRM software to help with the data being thrown at you all day. After the learning curve, it is like having an employee there that never sleeps.
- If sales or marketing is lacking – try for an intern or a commission only contractor who can work remotely and do thy bidding for a piece of the action. I am exploring this option currently and I am seeing a positive trend just in my time management. Again, you have to vet this person because you are giving them some power representing you and your company. Starting with friends and family is a good idea, just have an agreement in writing.
- Virtual Assistant – I have zero experience with this option. I know VA’s are not cheap, but I also know that when you find the right one for you, he or she will be a game-changer. I have heard from friends and colleagues who swear by their Virtual Assistant. They can cover so much for you and free you up for the important work.
None of these are an easy fix and require an investment of time and money, but the ROI’s are pretty positive.
The important takeaway from this Blathering, is that you need help. Figure out which kind of helper will make a difference and do it. If you need to take a loan or sell a kidney, maybe you should – it will pay off in the end. (I do not endorse the sale of any human organs, the above comment was used to illustrate a point)
Peace and Love, Always…